The festival season has kicked off in full glory. Across the country, music lovers gather for unforgettable experiences. There’s not a lot of people who know what happens behind the scenes at festivals. Did you know that Enterprise Mobility plays a crucial role in organizing a festival with tens of thousands of attendees? From streamlining logistical processes to enhancing the visitor experience. Enterprise Mobility contributes to the smooth and safe running of these massive events. In this blog, we dive deeper into this topic. Discover how Enterprise Mobility improves the festival experience for both organizers and visitors.
During a festival, tens of thousands of people come together in a relatively small area. Festivals like Pinkpop, Pukkelpop, and Tomorrowland receive more than 65,000 visitors per day! And they are all constantly using their phones. Enterprise Mobility ensures adequate Wi-Fi coverage by placing access points at strategic locations. Using maps and other information, professionals calculate what is needed for good coverage. Thanks to technical installations, such as stages and light towers, there are always plenty of high places for us to strategically place the transmitters.
With good Wi-Fi, the organization can inform visitors via their phones, for example, about a performance starting later than scheduled. More and more festivals are using their own apps, programs, and maps to provide as much information as possible to visitors. For visitors, it’s convenient not to have to use their own 5G subscription for this.
Safety is another reason to ensure adequate Wi-Fi coverage. You can map and manage the flow of people well. And imagine the sudden change of the weather. You have a large number of people in an open area who suddenly need to move to a safe place. You want to tell them what to do and where to go. This is a responsibility that festival organizers are dealing with.
We all know the digital ticket on our mobile phones. It ends up in a special app, and at the entrance, you scan the ticket on your phone. There’s just one problem: the ticket scanner wants to see you open the ticket from your app to make sure you haven’t copied it. But you need 5G to use your phone, and the network gets heavily congested at large events. If no extra Wi-Fi or 5G towers are placed at the entrance, there’s a chance the app won’t open immediately. This results in long waits, restless people and in the end panic.
Alternative solutions have been carefully considered. The wristband seems to be the best alternative. Wristbands can be equipped with a QR code or, for example, an NFC chip. This allows for much faster flow. At present, it is still necessary to scan your digital ticket once when you go to the festival, after which you will receive a wristband. After that, there will be no more hassle with your phone, and you can walk straight through and scan your wristband. This is very convenient for multi-day festivals and will make the flow somewhat faster. At festivals like Sziget, Tomorrowland, and Best Kept Secret, you can pay with your wristband instead of festival tokens. There are various machines on the festival grounds where you can scan and top up your wristband so you can pay for food and drinks.
The wristband has been used in hospitals for decades. Therefore, we know it’s a good option. It’s solid, you won’t lose it, you can shower with it, it remains readable—basically, the wristband is festival-proof.
Moreover, the wristband offers significant safety benefits. Starting at the entrance, access and identification are quick. And in terms of crowd management, the wristband proves its worth. On a festival site with multiple segments, you can be scanned at the entrance to another segment. This way, the organization can monitor areas with high or low attendance. They can then decide, for example, to open a particular stage earlier to spread out the crowds.
Dalosy is an expert in Enterprise Mobility, and we are happy to help you make large events run efficiently and safely. Want to know more about our smart solutions? Call or email us.
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